Lesk came from our imagination during our university years. To make a bit of extra money during our masters, we decided to organize parties on our campus. The deal was simple. We partnered with a venue by bringing people. They would make money on beverages sales while we would do so on entries. The business was an easy win-win.

So easy that some other students started to copy us. It put chaos in our business model and our profitable enterprise stopped being that profitable. But despite the fact that we were aware of our decline, we still wanted to fight back.

So we thought we could attract people by having something special. An element that would convince the crowd to choose us. To do so, we decided to craft lighting objects. We started with a simple led sign, not so great. Then, a led cloud: good but pretty messy. Then a static panel: too hard to transport.

Nothing really worked until we placed some LEDs in white plastic balls taped on a fabric. The thing was raw, clumsily done, and visually unpleasant to watch at first sight. But at this point, for us, it became funnier to try new things more than organizing those parties. So we continued no matter what.

The most hilarious moments were when we needed to test it out. We managed to find a concert room near us that allowed us to set it up. I recall, that day, half of the project was falling apart. It felt like it was a dreadful idea. We were even scared to start a fire. But we still tried, and the result was surprisingly pleasant to watch.

So we decided to take a video of it that we posted it on a DJ group with no expectations. Days later, we had received a lot of likes from members. But most importantly people were asking us how and where they could buy it. That day, we knew we had something, we knew we should continue, and this is how Lesk started.